Publication Design for World of Watches Vietnam: Festive Issue
NEED:
WOW - World of Watches is one of the most prestigious wristwatch magazine in Asia. In 2019, in collaboration with SR media, once again WOW is relaunched in the Vietnam market. On this comeback, WOW needs to have a new identity that is more contemporary, luxurious, and young that fits the next-gen of luxury users in Vietnam.
RESPONSE:
World of Watches Vietnam: Festive Issue The luxury market in Vietnam has significant changes since the first time WOW is launched. To catch up with these new audiences, the magazine design has to be changed a lot from typeface to the editorial layout.
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